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13 March 2015, 15:29
She's sharing loads in this new project.
A new documentary called The Creators is letting fans get up close and personal with their favourite you tubers.
The 30-minute film follows Zoella, TomSka, and NikinSammy, with the aim of "providing a glimpse into the lives of the internet's biggest stars". The Creators follows these four in what is likely the most intimate and revealing look at what every day life is like for the world's leading new media creators.
The three accounts featured all have a combined subscriber base of over 11 million, with Internet big sister Zoella leading the pack at 7.5 million. That's a lot of followers.
Zoella talked fame, fans, Alfie, and also tackled the huge elephant in the room: sponsored videos. It's no secret that Zoella gets paid the big bucks to talk about beauty and lifestyle products. When you're that big and have that much social clout, it just comes with the territory.
Despite all that, Zoella wants you to know that none of that is fake or forced. She really loves everything she talks about.
I do sponsorship with brands but I probably turn down 90% because I’ve built up this audience of people that trust my opinion. And I will only want to talk about something that I a hundred percent genuinely would actually talk about."Zoella
The Creators also let us know that youtube isn't all sunshine and roses. Both Zoella and TomSka spoke about personal loss, anxiety, and depression in revelatory footage that showed the sadder side of youtube fame.
Relative newcomers Niki and Sammy are also an interesting addition to the documentary. They have nowhere near as many followers as Zoella but their accomplishments are still impressive. For the last year they've grown their channel from 8,000 at the start of 2014 to 113,800 in 2015 and that was no fluke.
The pair showed off some pretty smart marketing skills that any newcomer looking to grow their channel should take note of.
The Creators doesn't delve too deeply into the habits and sordid lives of Youtube's brightest stars but you do get a pretty candid look at a few of Britain's most sought after creators.
And, who knows? Maybe this is just a pre-test for a Youtube reality show? Hello? Channel 4, is that you?