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3 March 2016, 11:14
And that golden shiny angel statue goes to...
The Television Academy - aka The Emmys - is starting to accommodate online creators in their annual Award ceremony. They have expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. They've also added two new categories; Outstanding Individual Actor in a Short Form Series; and Outstanding Individual Actress in a Short Form Series.
What does this mean? WHAT DOES THIS MEAN?!!!? Well, it means that creators like Pewdiepie and Lilly Singh might be walking home with one of the most prestigious trophies in the entertainment industry.
These category changes reflect the broader opportunities that emerging networks and distribution platforms, such as Maker Studios, Fullscreen, Crackle, AwesomenessTV, YouTube Red, Adult Swim and others, are seizing in choosing innovative formats that enable our television community to share stories in novel and entertaining ways.Bruce Rosenblum, TV Academy Chairman
Until now, YouTubers had to rely on industry awards such as The Webbys and The Streamys to win accolades for their work, but like the Teen Choice Awards and People's Choice Awards they are primarily based on popularity, subscribers and fan votes. By including the creators in the Creative Emmys, it means that the work will be judged and voted on by peers and professionals, adding a lot more credibility to the space.
Ever since ex-YouTuber Rachel Bloom picked up a Golden Globe for her skit-turned-TV-show, Crazy Ex-Girlfriend, mainstream media seems determined to include online creators in their circles.