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3 March 2016, 12:02
YouTube Space is funding women to make video content.
Did you know men out number women on-screen by 3 to 1? It's 4 to 1 behind-the-scenes. Shocking, right? Well YouTube want to do something about that.
They've launched Space, a new initiative to fund, promote and inspire content from female creators.
Over several months, YouTube worked with creators at their production facilities in LA, London, Tokyo, New York, Sao Paulo and Berlin to produce over 50 videos that provide a greater emphasis on women.
Some of the creators involved include our faves like Michelle Phan and GloZell, as well as other respected industry professionals to mentor newbies in the world of video production.
Geena Davis, who's Institute on Gender in Media helped YouTube with the project, said she hoped this would inspire more young girls.
"We need more strong female voices represented in media so that this gender balance becomes normal to the young girls who are turning on their screens. By taking this step to empower and represent more female voices on YouTube, I hope that more young girls and women around the world can be inspired to be part of the creative community."
YouTube's CEO, Susan Wojcicki, added "YouTube has always been a platform where women of all ages and backgrounds can find their voice and tell their stories. Through our global YouTube Spaces program and new partnership with the UN, we'll strengthen female voices on YouTube and around the world."
What do you think? Does this make you want to start up your own YouTube channel?