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10 December 2014, 08:26
Actively trying to ruin people's end of year round ups.
Yesterday was a busy day for rapper J.Cole. His third studio album, 2014 Forest Hills Drive dropped via his Interscope label imprint, Dreamville, as did his music video for eleventh track, "Apparently".
In the video, J. Cole can be seen rapping in front of a projection of images from his youth. Cole laments allowing his mother's home to be foreclosed on during his time in college and tackles other tough topics on the lead single.
The complex use of colours, shadows, and dark light make for an interesting first look at the rest of the record and certainly sets the tone of 2014 Forest Hills Drive.
Fans of the rapper have already begun to show their support for the new record.
J. Cole killed that whole album. Work of art.— Brandon Romans (@B_Romans) December 10, 2014
J. Cole saving hip hop like pic.twitter.com/vPhyXDi844— ✝✝ (@Zyelonkimble14) December 9, 2014