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12 October 2016, 15:43
For the socially conscious makeup lover.
Having access to vegan and cruelty-free makeup is a hugely important issue for socially conscious makeup lovers. We all want to look our best, but not at the expense of defenseless creatures.
That's why we're championing cruelty-free makeup choices with this master post of brands that don't test on animals.
For a brand to be considered cruelty free on our list, the company has to confirm that they do not test on animals or source ingredients from companies who do. Some companies listed here are owned by companies known to sell in China (China requires animal testing on all cosmetics), see: L'Oreal.
"BECCA test its products comprehensively in human clinical trials. All trials are conducted on paid volunteers and neither BECCA, nor any company contracted to BECCA, conducts tests on animals.”
"ELF is cruelty-free. They do not test on animals."
Charlotte Tilbury via New York Mag
"For the last 20 years, we have campaigned for anti-animal-testing legislation to apply to cosmetics companies operating inside the European Union (EU), making it illegal to test, market or sell products and ingredients tested on animals."
NYX (Although owned by L'Oreal who fund testing in China)
"Nyx cosmetics is certified and acknowledged by organizations, such as PETA, as a cruelty-free brand. We are committed to producing 100% cruelty-free cosmetics. We do not test any of our products on animals."
Wet n Wild
"Wet n wild NEVER tests on animals, and we are super proud of this. We never have, and we never will. We believe in beauty without cruelty first!"
Barry M (Cruelty-free and do not sell in China)
"We have now gone one step further and pledged not to permit our products to be sold in countries such as China whilst they require additional new animal testing.
nope we would never test on animals! our products are completely cruelty free https://t.co/u3lBmbzoA7— Tanya Burr Cosmetics (@TBurrCosmetics) February 29, 2016
"Too Faced loves animals! Our products are totally cruelty-free."
Urban Decay (owned by L'Oreal)
"Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf"
To be considered 100% vegan on our list, a brand has to be 100% cruelty-free and use zero animal by-products in their cosmetics. That includes beeswax, folks.
"All Elixery products are free of animal testing (cruelty-free) and free of animal-derived ingredients."
"7 Toxin free, cruelty free, and vegan."
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