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5 December 2014, 12:51
The art of knowing how to tell Google to back the f**k off.
It's now widely known that FKA twigs partnered with Google for their Google Glass ad, which featured two of her songs 'Video Girl' and 'Glass & Patron'.
But now, in a recent session with SURFACE (via Complex), she's explained a little bit more about working with the corporate giant, confirming her creative freedom on the project and explaining a bit more about how it all happened.
Below, FKA's 7 steps to working with Google (wannabe Google employees, listen up.)
"Google approached me, and they asked me to make this advert for Google Glass. My first reaction was 'no.' I was like, 'Why would I do that? That's ridiculous."
"And then they asked again, and I was like okay, maybe I'm setting barriers for myself, because I'm sitting here, living in East London, signed to a cool label, Young Turks, with all my cool friends wearing cool clothes, and maybe I just need to branch out of that and work with a corporation."
"So I agreed to go and meet them in L.A., and I went to the sort of 'Glass haven,' and they showed me these glasses and how they worked. I just had an idea straight away."
'I was like... "You have to let me do whatever I want. Don't change anything. It's my idea, I'm going to be very clear about everything. I'll do a storyboard; I'll make it perfectly clear to you what I want to do, but once it's done, you don't touch it."
"[The clothes] were all things that I pulled in that I'd worn before, like in the Dazed shoot for example. It was me acknowledging to myself how far I'd come and putting a full stop on that, and saying, 'Okay, it's time for me to move on, because I want to be bigger than a style or a certain way of being."
"I read before that when I speak in my gigs, people say it's disappointing, because I'm a human. Well, yeah, I'm a human. I'm just a girl, a woman I guess now, but I wanted to be able to play on that and then put a full stop on that through working with an amazing company.
"They were great to work with. They let me do whatever I wanted to do."