The Glow Sylvan Esso Download 'The Glow' on iTunes
14 June 2016, 12:42
The fast food joint's latest ad features some familiar music and stylings.
McDonald's latest advertising campaign seems to have one particular set of kids in mind - pop punk fans.
The new commercial for the fast food chain's "Big Flavour Wraps" sees a guy at the drive through window fall instantly in love with the Hayley Williams-esque figure making his lunch.
As you can see, our server has hair worthy of Good Dye Young, appropriately placed tattoos and even Josh Dun-esque eye shadow game.
More importantly, the ad is set to the song "What Do I Get?" by The Buzzcocks, '70s rock legends and arguably the original creators of the pop punk genre.
Plus, there is also a font reminiscent of The Sex Pistols' classic "Never Mind The Bollocks..." album used throughout.
A McDonald's ad campaign last year, also for the wraps, used similar ideas, but this new commercial has definitely amped up the pop punk flavour.
The ad has been met with quite a lot of criticism on Twitter, with many people offended by the use of punk imagery.
40 years on from the Pistols playing Manchester Free Trade Hall, & The Buzzcocks are the track for a McDonalds ad. Punk is dead.— Gary Marks (@garylmarks) June 9, 2016
BRITISH MCDONALDS AD TRIED TO BE PUNK AND REFERENCE SEX PISTOLS PLS STOP— lina (@gandalfkorv) June 12, 2016
That McDonalds advert with the 'Punk' girl making a wrap makes me want to eat my own face.— Duke Silver (@Carl0sAlbert0) June 13, 2016
McDonalds baffle me. When promoting their wraps they decided to attach it to a musical genre. So they picked classic punk. For wraps. WRAPS.— Nick Scott (@narcsville) June 10, 2016
Although some people have clearly been won over...
The new McDonalds ads are pandering to my love for punk ladies and it's working dammit— louisee (@Louiseewotsit) June 10, 2016
So, what do we think guys? Is McDonald's ready to step up and take down Pizza as the pop punk junk food of choice?